If you don't need a heavy-duty work truck, this is the pickup truck for you. The V8 is a good compromise between power and gas mileage--if you're lightly-loaded. It has a smooth, quiet ride, high build quality and (so far) excellent reliability.
Ride quality, smooth power delivery, reasonable price with rebates, etc.
Increase rear-seat room in the extended cab model, more power is always desired.