Best mid sized truck out there. Fit and finish are top-shelf-- best interior quality of any truck out there. Good power and excellent, though firm, ride. At least as comfortable as my 2002 Maxima. I looked at used Tacomas to save a little cash, but they seem to hold their value so well it made sense to just get a new one. Also considered Ridgeline and Xterra. Ridgeline was very nice, but pricier. Xterra was less expensive, but not as comfortable or as well done inside- plus I think I'll get more than the price difference back via resale value with Toyota. Frontier back seat was far less comfortable, thus eliminating it from consideration.
Overall style and qulaity, quiet interior, expected resale value, Upgraded JBL sound is good, though bass is a little 'flabby' Good bedliner and adjustable cleats.