This is the second Tacoma that I've owned. I've never been brand partial until my first Tacoma purchase. It's the only truck I'll have now. Needed something small enough for just myself commuting to/from work, but also something I could take the family out in as well. Double cab fits the bill perfectly. 18-24 MPG is decent for a 4X4 truck. Stylish looks are sporty, ride is quiet and comfortable as compared to my '02. Had an unfortunate accident in the '02 when a driver pulled out in front of me causing a serious crash. Truck held up well and rec'd only minor damage as opposed to the Chevy Malibu that got what it deserved! Toyota makes a solid truck!
Stereo system, sporty looks, storage space under/behind rear seats, composite bed with cleats, interior layout, nice ride.
Offer leather interior, brakes are weaker than the '02-beef 'em up a tad, larger gas tank, power seats.