After much research through this site, I decided to buy the Tacoma. It seemed to come out on top (or close) with each comparison (e.g. mileage, towing, interior room, styling, and sense of quality. This truck leaves a lasting impression of quality. Gives a solid "thud" when closing the doors (I love that sound!). Good visibility although the rear headrests can be obstructive. Some of the negative areas I have found since ownership is the automatic transmission seems to search around for the right gearing to match your speed. The brakes also seem a little squishy. I haven't towed with the vehicle yet but am cautiously curious about braking performance under load.
Room for four adults. Plenty of drink holders and cubby holes for storage. Bed tie downs for cargo management. Powerfull V6 with good gas mileage. Great cab insulation with minimal wind/road noise.
Standard equipment stereo which will play MP3, WMA, etc. also install as standard equipment a functional trip computer which will display current gas mileage, distance, time, compass. Solid shift points for the automatic transmission. Beef up the brakes, install, as standard, 4-wheel disks.