This is my 4th Toyota in over 20 years - they are so well-built, that I haven't needed to shop much! This is a beautiful truck and I love how fast and powerful it is when you need the extra merging power/get up and go. I haven't had one stitch of trouble with it and not a single factory defect, either. My Prius' gas mileage is missed, but I really needed a truck, so the Tacoma was the natural choice.
Build quality. Engine: excellent power w/ reasonable fuel economy. Integrated bed liner: durable and practical, saves weight and alleviates the need for aftermarket application. Bucket seats: great bolster & comfy.
Make sure the rest of the truck buying public gets educated about the quality/value of this vehicle!