I purchased my truck as a demo model in 2006. It has been flawless. I have always owned domestic trucks in the past, mostly Fords. The build quality of the domestics pale in comparison to my Tacoma. I have 45,000 miles and every panel is as tight as the day I bought it. No squeaks, rattles, or faulty interior pieces. I absolutely love my truck, and can't imagine parting with it, unless I was replacing it with a new Tacoma.
Looks, power, comfort (I added the Liquicell leather seats), utility, reliability.
My only gripe is I wish the stereo had an iPod jack and better speakers. we own a 2007 Yaris that cost less than half the price, and it has an iPod jack and better sound!