I purchased my truck as a demo model in 2006. It has been flawless. I have always owned domestic trucks in the past, mostly Fords. The build quality of the domestics pale in comparison to my Tacoma. I have 45,000 miles and every panel is as tight as the day I bought it. No squeaks, rattles, or faulty interior pieces. I absolutely love my truck, and can't imagine parting with it, unless I was replacing it with a new Tacoma.
Looks, power, comfort (I added the Liquicell leather seats), utility, reliability.
My only gripe is I wish the stereo had an iPod jack and better speakers. we own a 2007 Yaris that cost less than half the price, and it has an iPod jack and better sound!
I have dreamed about owning a Toy Truck since 1985 when Back To The Future came out. My parents got one back in the early 90s and I was insanely jealous and so when I totaled my car I got another car but my heart was set on the truck so I said I only have this one life so I broke down and bought it. I love how I feel when I'm driving and I get so many compliments on it and her name is Bagheera. She is a dream come true and I have never been happier.
I love the exterior it is so regal and stylish, it commands respect. I love that you get the feeling of being in a big truck but you don't have that big truck price.
I detest the seats. The cloth is uncomfortable and ugly. I would rather it be one type of material and soft. I hate that she guzzles gas. There are so many other suvs out there that get better mileage and I wish that she would get better mileage.
I love my Tacoma it has handled everything that I could throw at it, including carrying a 7200 fully loading trailer, as well as 1800 pounds in the bed. (Not at the same time). All in all I am very impressed with my truck, and wouldn't get anything else.
I think that in the future Toyota should offer a v8 option possibly the older Tundra engine?