I personally never wanted a truck. I took this vehicle for a test drive (my wife said it was a "cute" truck) in the parking lot of a closed down supermarket - 1.5 feet of snow with 4 foot drifts (TRD package). It walked through it with ease, so I bought it and added a spray in bed liner and cover. I've taken it off-road, on highway trips and towed many different trailers. It's done everything I've asked of it. With the TRD package, the ride is a little stiff until you throw 500lbs in the bed. After buying it, I'm not sure how we got along without it.
The acceleration. The power button. Changing oil without a jack.
I'd like the 4.0 they put on the 2005, and a clock you can read while sitting.