I have owned the RAV for about one year. I bought it based on previous experience with Toyota vehicles and a good trade-in offer I got from my dealer for my previous car - my net-out-of-pocket on the RAV was ~$2-3k less than other comparable CUVs.
After one year of ownership the best I can rate this car is "average". The only real positive is the amount of cargo and passenger space. In every other area the car falls short, especially comparing to competition. It's noisy, has a very stiff and uncomfortable suspension, safety ratings are mediocre (below key competitors), transmission behavior is strange and disconcerting, mileage is OK but not outstanding. Bottom line - just average.
† Edmunds.com received the highest numerical score in the proprietary J.D. Power 2014 Third-Party Automotive Website Evaluation Study℠. Results based on responses from 3,381 responses, measuring 14 companies and measures third-party automotive website usefulness among new and used vehicle shoppers. Proprietary study results are based on experiences and perceptions of owners surveyed from January 2014. Your experiences may vary. Visit jdpower.com.