I just purchased, or leased, my Rav4, so I can only give my initial impressions.
I had narrowed my search to Equinox, Outback, and Rav4 - they are similar in size, price, and features.
My choice ended up being based on the deal; my Toyota dealership was willing to deal.
My Rav4 is base model, with upgrades of moonroof, leather seats, tinted glass, 17" mags, mult-disc cd.
My impression is that it performs well, and is the peppiest of the three (I only tested 4 cylinder models).
The Chevy and Subaru have enough power, too, but they feel and sound like 4 bangers winding out the rpms.
The Toyota felt like a 6, with no straining or revving out.
I also think the Rav is by far the quietest o
Performance and quiet ride.
Some of the other reviews mention road noise, but mine is very quiet - that might be because I got the package with the premium mats.
I can really enjoy the nice stereo, because of the quiet ride.
There's nothing cheap about this car; it's very nice, simple, and elegant.