My choices were either a CRV (our old vehicle) or a RAV. We decided to go with the RAV and we are in general happy with our decision, especially since we got a good deal on the price. The main problem is the fuel economy. On my first fuel refill, it was 14mpg. So far, I have not been able to get more than 18mpg between refills. I asked the dealer to check it and apparently they can only do this in the summer. They also told me that the winter mpg is supposedly less, but an average of 14 - 18 mpg is a joke. In comparison, my 1999 Honda CRV averages 20 mpg. I only have about 800 miles on the RAV and the mpg may just improve with use (I certainly hope it does).
Third row seats, ample storage space.
Fuel Economy (and whatever it takes to make the car safe, given the current recall)