Being a car freak, it's not hard to choose the 3.5 L RAV4 Sport over its competition. Somehow, I can't feel there are 268 HP under the hood, maybe because of the weight of the vehicle. On the other hand, it really handles the curves well (in fact, handles better than my Lexus IS350), thanks to the sports-tuned suspension.
the look of the car (18" wheel, and w/o the goofy spare tire), and its ability to handle the curves
too many nice features cannot be ordered with the Sport package (e.g., JBL audio system, NAV, etc.), as a result, the interior is all plastic - reminds me of my 87 Corolla FX16, but even that car had a leather-wrapped steering wheel!