The sport package with the V-6 was the clincher. The i-4 is more than adequate but the 6 is in a different league; quiet, smooth and very quick. The Rav looks better in "sports wear" as opposed to the Limited's "formal attire". No spare tire on the back of the Sport V-6, is a big plus (run flat tires maybe not so much; we'll see). I've never been crazy about the dash and they're a little stingy w/options. Fit and finish are great and Toyota reliability is tough to beat.
V-6 performance, sport appearance package (no rear mounted spare); fit/finish and reliability.
I've never liked the center stack in dash and it's not growing on me. Open up a bit with features, i.e., auto lights, leather wrapped steering wheel, power seats, lighted buttons on door, steering wheel. Firm, almost harsh ride on rough road.