It was 10 years since I bought a new car and I chose the Rav4 over the CRV after careful consideration and driving the V6 version. I needed a new car for a newly emerging family so I needed something more useful than a 2 seater truck and Miata. I required fuel efficiency and a healthy reliability rating so Toyota and Honda were top of the list. I chose to get an SUV over a car because of the utility factor (I also have 2 big dogs). I can't comment on reliability yet but I am in love with this vehicle.
The V6 engine! And plush interior (fully loaded Limited version)
I would have liked the fold down arm rests, panoramic rear view mirror built into the sunglass holder and a more featured informational computer like the CRV has.