Traded in a 2003 Volkswagen Jetta GLS for a 2005 RAV4. Got one in Evergreen Metallic with everything except leather. Paid $23700, which was $100 over invoice, which was fair since they had to go 150 miles to get the one I wanted. Needed something bigger for our dog (Akita). The fact that the rear seats come out easily and it gets the best MPG in the SUV market (sorry not buying an Escape Hybrid) make it the perfect vehicle.
The rear seats can be removed easily, stereo controls on the steering wheel and full time 4WD for those great northeast winters.
Make heated seats available in the cloth model, had it on my VW and LOVED it. Offer power drivers seat with 1 touch memory.