2010 Toyota Prius III 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)
Bought my 2010 Prius (my first Toyota) to replace my 2003 Altima (with 280,000 miles!). I am impressed with how brilliant its design philosophy is, and, of course, the amazing fuel economy (53 m.p.g. actual average over the first 10,000 miles). I love driving it, I feel more relaxed and no longer "sweat" traffic jams and red lights as much as before. Compared to the Altima I am saving ~$40/week at the current fuel prices. I think I will always buy hybrid cars from now on!
Amazing fuel economy in real world conditions, practicality, equipment, comfort, roominess, ergonomics, value, reliability, relaxing drive. Initial assembly quality was perfect.
Aside from features that would negatively impact price and weight (e.g., interior materials, etc.): rear quarter visibility. Toyota must be selling every one they can make, because they are not spending much time and money to advertise how good it is!