Cheap Is OK With Me - 2012 Toyota Prius C Long-Term Road Test
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2012 Toyota Prius C Long Term Road Test

2012 Toyota Prius C: Cheap Is OK With Me

July 13, 2012

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A couple weeks ago I read another publication's review of the Toyota Prius C. It was not a favorable review, The crux of the article was that Toyota's single-minded attempt at cost reduction for the C results in an absolutely dreary car to drive.

I understand the author's point, particularly in regards to the C’s cheapo interior and brittle ride quality. But I like the Prius C anyway, and maybe even because of its faults.

I respect that frugal A-to-B focus. The C reminds me of the old Civic HFs and Geo Metros, commuter cars that could be enjoyable in an odd sort of way if you geeked out over the fuel economy you were getting. It’s the same thing with the C. I like watching the display readouts and trying to maximize fuel economy for a car that’s already the top-rated non-electric car in America for city fuel economy.

I suppose that arguement could also be applied to other cars. Like our Mitsubishi i, for instance. But the Prius C seems different. More approachable. Better resolved. It's basic transportation with great fuel economy. I like that.

Brent Romans, Senior Automotive Editor


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