Bought the 2009 Matrix S a month ago with 10K on it. I love it so far. We traded in 2003 Kia spectra LS, and felt the Kias interior is built better with better materials. Some of the interior rattles and feels like cheap plastic. The engine of the 2.4 has great pick up. I am concerned about the paint on the car, it appears to chip fairly easy. This is the first Toyota I have owned so I do not have much to compare it to.
Sun roof, 2.4 engine, hatch back, style, comfort, reliability.
Improve the interior material quality, and paint quality. Also I am not sure what kind of sunglasses the compartment is made for because it is very narrow. I do not have a pair that will fit it.