Bought my black one in 3/10 w/ 50k on it now have 65k and love it! I have always had toyota pickups and jeeps and have always had a lot of fun, but my fj takes the cake! For the money you can't beat it's capabilities off road...and on. Takes corners well, accelerates nicely w/ a throaty stock sound, has a lot of room in the back w/ a decent amt of room in the back seat also. The back doors can be a bit of a pain when in tighter parking, but overall not much of a problem, still easy to get in and out. Slightly heavy in sand, but with the locker, not a problem. Get the rack on top if you're "outdoorsy"! Runs like a champ, looking forward to many more miles and some upgrades!
4wd, locker, roof rack, heater heats up quick, a/c gets cool quick (Florida), white roof and tinted windows keep super cool during the day, 3 windshield wipers (not 2) are cool, 2 dimmer settings on headlights (plus brights), airbags all around, lots of mods available online
improved visibility, sun/moonroof, more durable paint, more unique/full featured dash and middle console setup, able to open backseat windows (prop at least), improved sound system, side mirror heaters, more ground clearance with upgraded suspension...can't always have Everything we want though!