I have owned a Jeep Wrangler for years, but am amazed at the FJ Cruiser, when I see a hill worthy of climbing I do it with no problems. It is amazing how it climbs, almost like there's a computer telling each wheel when to pull. It tracks perfect and makes what seems impossible a breeze. It has a very cool look. Thinking about adding the TRD exhaust to improve mileage at some point. I installed a chrome exhaust tip making it look cooler.
The leg room is great and comfort, of course the styling, and just dependability of Toyota. I have all options except the rear woofer.
Rear visibility, being able to open the rear side windows, better gas mileage. Chrome exhaust tip should be standard. Maybe make rear parking cams an option.