By I'm sold on
2005 Toyota ECHO 4dr Sedan (1.5L 4cyl 4A)
I rented a car in April got one of these by chance. 30 miles later I was completely sold and bought one 2 weeks later. It's a BLAST to drive, the looks really grow on you, it's as roomy inside as a Corolla, and the gas mileage I got with an automatic blew me away, over 40 mpg freeway. I absolutely LOVE this car. There isn't another car in this class that can come NEAR to this car.
Gas mileage. Speedo placement (not at first, mind you, but now I'm convinced that center mount is a better place than front mount). Build quality. Driveability. Acceleration.
Stop cheaping out and making customers buy all those options. Equip the thing.