The car ain't sexy, it isn't good for Christmas shopping cause boxes don't fit in it like a 26" TV nor in the trunk. BUT BUT BUT>... Its the most reliable car I've ever had. I have owned Chrysler New Yorker, VW Jetta, Ford Capri, Ford Mustang, and Ford Pinto. This has outlasted all of them and cost the least in all areas. At just over 100,000 miles I had to replace the two drive belts, flush the radiator and transmission (never done before now). Easy to change your own oil and spark plugs. On my 3rd set of tires. Now a low droning humm indicates I need a rear wheel bearings replaced. Gas mileage is awesome and I won't give this car up nor sell it.
The cost to own is just too damn reasonable
Gas mileage 40 to 42 mpg. Very peppy as I can literally beat any other small car on the road my size that isn't a racing car. Sits much higher up than most Honda which I love. Good speakers and sound enjoyment when playing a CD. Responsive steering.
I think they discontinued the Echo because it was too inexpensive and competed in mpg with the Prius. So they made the Yaris, a much heavier though sexier looking car.