I thought that the Echo looked interesting, and wasn't as "everyman" as a Corolla or a Camry was at the time.
All in all, this is a great car for folks that want Toyota quality, sharp, original looks, economical upkeep and FUN driving for a relatively low cost. My Echo, which had everything on it that I could get, cost $12,500. Not bad. I'm so sold that I've even encouraged a friend to buy one, and they love it too. Spread the word!
It's a Toyota, great quality.
Original, sharp looks.
Great visibility, fun road car.
Gas mileage is mindblowing.
I can drive my Echo three times as far as your gas-guzzling SUV!
More options in the future would be nice, i.e. cruise, power windows in all models.