I recently purchased this car after conducting extensive research on it and test driving several of its competitors including the Mazda 3, Hyundai Elantra, Hyundai Sonata, and Volkswagen Jetta. Despite some nice features and futuristic design elements found on the other models particularly the Hyundai Elantra, I eventually opted for the Corolla S based on its smooth quiet ride, spacious interior, excellent reliability history, attractive exterior, and top-notch safety ratings. After owning the Corolla for a few weeks now, I couldn't be happier with my decision.
Electric steering feels effortless, turning circle nearly dime-sized, interior very quiet - road noise subdued, fuel economy 33 overall, rear seat legroom excellent, and quiet engine.
Interior materials quality, trunk space, lack of rear center armrest, engine size.