Things I wanted in my car: fuel economy, reliability, good price, enough seating room and trunk space for my two teenage daughters. My basic Corolla CE met all my requirements and more. Only additions are an after market alarm/keyless entry system for $260, an Obus Forme seat cushion (for my back), and a free front dashboard cover from my dealer. Everything is great with this car - very satisfied so far. BTW, I still don't understand why people are complaining about the "boring" exterior and interior styling. My Corolla looks like a solid car to me - none of those fancy, weird looking "fun to drive" features inside and out.
Electric mirrors, outside temperature gauge, lots of storage compartments everywhere.