My parents bought this car used when it was a year old and had about 25k on it (bought from a rental car company). It has served us great. The 1.8L has plenty of pickup to really move the car, but still gets phenomenal mileage (30 mpg in mostly city driving). It has been bulletproof thus far, and that will probably not change. I love the size of the trunk (and folding rear seats). The seats are comfortable and easily accommodate all drivers, both large and small. I highly recommend to anybody that needs a trustworthy economical car.
Engine, seats, stereo (for a cheap little car), trunk space, and Toyota reliability.
Telescoping steering wheel and cruise control option on CE (long trips are fatiguing without them).