I bought the new 2011 SE because of the 0% financing for 5 years and because my other 14 year old Camry was nearing 170K miles. I chose the black SE model with leather and the AUX option so I could attach an MP3 player. This has been great. The leather sport package is amazing. The wheels look great and it is really fun to drive.
AUX in port for mp3 player, SE leather, power of the 4 cylinder is good. 31.5 mpg on a recent 700 mile trip.
The only complaint I have is the center console can be a little uncomfortable on the knees for taller individuals.