Mine is fully factory loaded XLE V6 with even a manual rear shade. I own three Germans (E320, Audi A4, BMW X3), and I expected Camry to be equal or better quality. The rattles inside the dash are too much even at slow speeds along with dealer runaround. The smart key isn't always as smart as it's supposed to be. And, the GPS - save your money, buy a Nuvi, Magellan or even a cheap one at the Shack. The GPS directions cannot be modified unless you come to a complete stop, not even by the passenger. That's one $1200 annoyance. Overall interior finish appears and feels cheap. Passenger power seat stays too low and short persons don't like riding in it. A good road car, not for city driving.
Smart Key, GPS screen size, Bluetooth, Steering Wheel controls, bright fog lights, JBL, reclining rear seats, 16 inch tires (saves money) and decent gas mileage. Good turning radius for a front wheel drive. Interior (cabin) space is excellent. Plasmatronic ionic air cleaner is a great idea.
Better dashboard design to eliminate internal noise, improve road feel at slow speeds, add brighter lighting in trunk, and make remote start and XM/Sirius standard. Provide cover for dark gray foam inserts below front door hinges - it looks tacky. Add mud flaps standard, front and back.