First of all it is the 4 cyl/SE model so it looks great, (I was driving an Infiniti fx35 before this and was never so happy to spend 50 bucks less a week on gas). I have 2000 miles on it so far and it is more quiet than the fx, more roomy (it is hard to believe but the fx is small inside) better features, 2 perfectly placed car adapters. 17 inch rims make ride a bit higher so I am not hitting curbs when parking. I never wanted to buy a camry before, they looked like your parents car, now they look like MY racing car.
Bluetooth in the steering wheel/stereo, sunroof, location of 12v car adapters/aux-in for adding after market GPS/iPod/sirius. Cup holders are perfectly placed to the right of the shifter and out of the way, gas mileage, comfortable seats.