This was my first Toyota and I bought it for good design, durability, economy and reliability. It has more than rewarded me. It has 85,000 miles on it and I expect it to last another nine years. My ONLY complaint is some clunking suspension noise on rough pavement in cold weather. This car gets a reliable 30 MPG, cruises comfortably at 75 on the interstate, runs smoothly and quietly, handles like a sports car on back roads, and still has a new car fit, finish and feel after 9 years.
Fit, finish, reliability, silence, ride, economy, looks, ergonomics. What's NOT to like?