Toyota Reviews - New Toyota Cars | Edmunds.com
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Toyota Reviews - New Toyota Cars

toyota

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long...

toyota

Toyota is a Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice.

The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. After years of research, Toyoda unveiled his first prototype, the A1, in 1935, marking the birth of the Toyota Motor Corporation. The '40s witnessed the launch of additional passenger cars and even a pickup. By the end of the decade, the automaker had produced more than 100,000 vehicles.

Toyota grew bigger in the '50s and expanded its roster with a slew of new small cars. The company also unveiled the utilitarian BJ truck; this vehicle was the precursor to the Land Cruiser. By the end of the decade, Toyota had commenced exports to the U.S. with the establishment of Toyota Motor Sales U.S.A., Inc. The first Toyota to be sold on American shores was the Crown; it held the distinction of being the first Japanese car to be sold Stateside.

The '60s witnessed even more growth for the emerging juggernaut. Toyota introduced the Corolla, an immensely popular model that is still in production today. Vehicles like the home-market Publica, the 2000GT, Hiace and Miniace were also launched. The decade closed with Toyota reporting annual domestic sales of 1 million units; cumulative exports also reached 1 million.

Japanese-market cars like the Carina, Light Ace and Publica Starlet were launched during the 1970s. In the States, the Corolla grew in popularity and the Corona and Mk II models debuted as well. The successful Celica sports coupe was also rolled out and would remain in production for more than 30 years. Toyota's shadow had spread far beyond Japan by this point. The decade's oil crisis had made the manufacturer's compact, fuel-efficient models more popular than ever in the United States. By the time the '70s drew to a close, the automaker had exported more than 10 million vehicles.

Toyota expanded its presence in the U.S. market during the '80s, with the introduction of popular models like the 4Runner SUV and the MR2 sports car. The true high point of these years, though, was the birth of the Toyota Camry sedan. Originally known as the Celica Camry in Japan, the car went on to be a hit of phenomenal proportions, earning kudos as America's best-selling car of the year time and time again.

During the '90s, Toyota rolled out the Avalon full-size sedan and expanded its selection of SUVs with the compact RAV4. By the end of the decade, more than 100 million Toyota vehicles had been produced in Japan. The company also proved itself on the cutting edge of new technology with the rollout of the Prius, the world's first mass-produced hybrid. The car debuted in Japan in 1997; by 2001, the fuel-sipping sedan had made its way to American highways. Despite the presence of a growing number of competitors in its segment, the Prius continues to boast class-leading sales.

Toyota's current lineup is relatively extensive, including minivans, cars, trucks and SUVs. The brand remains extremely popular among savvy consumers who place a high value on quality and dependability.

2016 Toyota 4Runner SR5 Premium 4dr SUV Exterior Shown View photos

Toyota 4Runner SUV

Fuel economy:17 cty/22 hwy mpg

MSRP from $33,810

2016 Toyota Avalon Touring Sedan Exterior Shown View photos

Toyota Avalon Sedan

Fuel economy:21 cty/31 hwy mpg

MSRP from $32,650

2016 Toyota Avalon Hybrid XLE Premium Sedan Exterior. Touring Shown. View photos

Toyota Avalon Hybrid Sedan

Fuel economy:40 cty/39 hwy mpg

MSRP from $36,650

2018 Toyota C-HR 4dr SUV Exterior. Target Launch Fall 2017. View photos
MSRP not available

2016 Toyota Camry XLE Sedan Exterior Shown View photos

Toyota Camry Sedan

Fuel economy:25 cty/35 hwy mpg

MSRP from $23,070

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2016 Toyota Camry Hybrid XLE Sedan Exterior Shown View photos

Toyota Camry Hybrid Sedan

Fuel economy:43 cty/39 hwy mpg

MSRP from $26,790

2016 Toyota Corolla L Sedan Exterior View photos

Toyota Corolla Sedan

Fuel economy:28 cty/37 hwy mpg

MSRP from $17,300

2013 Toyota FJ Cruiser 4dr SUV Exterior View photos

Toyota FJ Cruiser SUV

Fuel economy:16 cty/20 hwy mpg

MSRP from $27,680

2017 Toyota FR-S Coupe Exterior. Target Launch Date Fall 2016. View photos
MSRP not available

2016 Toyota Highlander Limited Platinum 4dr SUV Exterior Shown View photos

Toyota Highlander SUV

Fuel economy:20 cty/25 hwy mpg

MSRP from $29,990

2016 Toyota Highlander Hybrid Limited Platinum 4dr SUV Exterior Shown View photos

Toyota Highlander Hybrid SUV

Fuel economy:27 cty/28 hwy mpg

MSRP from $47,870

2017 Toyota iA Sedan Exterior. Target Launch Fall 2016. View photos
MSRP not available

2017 Toyota iM 4dr Hatchback Exterior. Target Launch Fall 2016. View photos
MSRP not available

2016 Toyota Land Cruiser 4dr SUV Exterior View photos

Toyota Land Cruiser SUV

Fuel economy:13 cty/18 hwy mpg

MSRP from $83,825

2016 Toyota Mirai Sedan Exterior View photos
MSRP from $57,500

2016 Toyota Prius Two 4dr Hatchback Exterior Shown View photos

Toyota Prius Hatchback

Fuel economy:54 cty/50 hwy mpg

MSRP from $24,200

2016 Toyota Prius c Three 4dr Hatchback Exterior Shown View photos

Toyota Prius c Hatchback

Fuel economy:53 cty/46 hwy mpg

MSRP from $19,560

2012 Toyota Prius Plug-in 4dr Hatchback Exterior View photos
MSRP from $29,990

2016 Toyota Prius v Five Wagon Exterior Shown View photos

Toyota Prius v Wagon

Fuel economy:44 cty/40 hwy mpg

MSRP from $26,675

2016 Toyota RAV4 SE 4dr SUV Exterior View photos

Toyota RAV4 SUV

Fuel economy:24 cty/31 hwy mpg

MSRP from $24,350

2013 Toyota RAV4 EV 4dr SUV Exterior View photos

Toyota RAV4 EV SUV

Fuel economy:78 cty/74 hwy mpg

MSRP from $49,800

2016 Toyota RAV4 Hybrid XLE 4dr SUV Exterior View photos

Toyota RAV4 Hybrid SUV

Fuel economy:34 cty/31 hwy mpg

MSRP from $28,370

2016 Toyota Sequoia SR5 4dr SUV Exterior View photos

Toyota Sequoia SUV

Fuel economy:13 cty/17 hwy mpg

MSRP from $45,325

2016 Toyota Sienna Limited Premium 7-Passenger Passenger Minivan Exterior Shown View photos

Toyota Sienna Minivan

Fuel economy:18 cty/25 hwy mpg

MSRP from $28,850

2016 Toyota Tacoma SR5 Extended Cab Pickup Exterior Shown View photos

Toyota Tacoma Access Cab

Fuel economy:19 cty/23 hwy mpg

MSRP from $23,300

2016 Toyota Tacoma SR5 Extended Cab Pickup Exterior Shown View photos

Toyota Tacoma Double Cab

Fuel economy:19 cty/23 hwy mpg

MSRP from $24,130

2013 Toyota Tacoma Extended Cab Pickup Exterior View photos

Toyota Tacoma Regular Cab

Fuel economy:21 cty/25 hwy mpg

MSRP from $18,125

2016 Toyota Tundra SR5 Crew Cab Pickup Exterior Shown View photos

Toyota Tundra CrewMax Cab

Fuel economy:15 cty/19 hwy mpg

MSRP from $33,270

2016 Toyota Tundra SR5 Extended Cab Pickup Exterior View photos

Toyota Tundra Double Cab

Fuel economy:15 cty/19 hwy mpg

MSRP from $29,140

2016 Toyota Tundra SR Regular Cab Pickup Exterior View photos

Toyota Tundra Regular Cab

Fuel economy:13 cty/18 hwy mpg

MSRP from $29,950

2013 Toyota Venza Limited Wagon Exterior View photos

Toyota Venza Wagon

Fuel economy:20 cty/26 hwy mpg

MSRP from $29,065

2016 Toyota Yaris L 2dr Hatchback Exterior Shown View photos

Toyota Yaris Hatchback

Fuel economy:30 cty/37 hwy mpg

MSRP from $14,895

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