2004 Toyota 4Runner SR5 Rwd 4dr SUV (4.0L 6cyl 4A)
This was the first Toyota I've owned. This vehicle has completely sold me on Toyota build quality and mechanical reliability. 62K on it now and we've never experienced a mechanical problem. The 6 is plenty powerful (23 mpg) and the thing rides as comfortably as a car. Fun to drive? I wouldn't go that far, but it is very comfortable. The quality of the interior materials is first-rate. I'm not fond of the exterior styling and the paint on our 4Runner has been poor from day one. This surprised me, considering the quality workmanship elsewhere.
Engine performance. Quality of interior materials.
Restyle (I know the 2010 will have the Tundra front end). Better quality stereo/speakers.