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The New Era of Lexus Hybrids

Lexus is pleased to offer you the opportunity to talk with Deborah Meyer, Vice President of Marketing for Lexus. The live chat is for hybrid enthusiasts as well as those interested in learning what this technology means for them.

Get exclusive insights into the yet-to-be-released Lexus LS 600h, the world's first V8 powered hybrid boasting over 430 total horsepower. Learn what makes the RXh and GSh so powerful yet so incredibly low in emissions. And find out about leading technologies like regenerative braking, Electronically Controlled Continuously Variable Transmission and Active Suspension. Don't miss your chance to talk one-on-one with a true innovator in the automotive industry, Deborah Meyer.


When
Tuesday, July 25th
6-7pmPT, 9-10pmET
Chat  Read the Transcript Click Here

About Our Guests
Deborah Wahl Meyer
Deborah Wahl Meyer,VICE PRESIDENT, MARKETING LEXUS DIVISION

Deborah Wahl Meyer is vice president of marketing for Lexus, the luxury division of Toyota Motor Sales (TMS), U.S.A., Inc.

Meyer oversees all aspects of Lexus' marketing efforts to support dealers and reach customers with key information about Lexus vehicles and the Lexus brand. The marketing department identifies strategic messages, develops advertising and marketing programs and implements the ideas through advertising, auto shows, motorsports, interactive marketing, events and other initiatives.

Previously, Meyer served as corporate manager of marketing communications for Toyota Motor Sales (TMS), U.S.A., Inc. She was responsible for managing all marketing and advertising for Toyota's vehicles.

Prior to joining Toyota in 2001, Meyer spent a number of years developing brand and marketing strategies for various automotive nameplates, including Lincoln-Mercury and Mazda. At Lincoln-Mercury she was responsible for advertising, promotions, Internet commerce, dealer meetings and auto shows. Prior to Lincoln-Mercury, Meyer worked for Mazda as the group manager of brand strategy and communications. She also held the positions of brand manager for Ford do Brazil in Sao Paulo, Brazil. Prior to joining the automotive industry, Meyer worked on new product launches for W.L. Gore & Associates in France and The Chase Manhattan Bank, NA in New York.

Meyer was named one of the 100 most influential women in the automotive industry by Automotive News twice and has also been inducted into the American Advertising Federation Hall of Advertising Achievement.

Meyer serves on the Board of Directors – ANA (Association of National Advertisers). She also serves on the Hall of Achievement – AAF Committee and, as of 2005, serves as a trustee for the Long Beach Museum of Art.

She has a BA in Economics from Wellesley College, an MBA from The Wharton School and an MA in International Studies from The Joseph Lauder Institute at University of Pennsylvania.

Meyer lives with her husband and son in Corona del Mar, Calif.