Deborah Wahl Meyer is vice president of marketing for Lexus, the luxury division of Toyota Motor Sales (TMS), U.S.A., Inc.
Meyer oversees all aspects of Lexus' marketing efforts to support dealers and reach customers with key information about Lexus vehicles and the Lexus brand. The marketing department identifies strategic messages, develops advertising and marketing programs and implements the ideas through advertising, auto shows, motorsports, interactive marketing, events and other initiatives.
Previously, Meyer served as corporate manager of marketing communications for Toyota Motor Sales (TMS), U.S.A., Inc. She was responsible for managing all marketing and advertising for Toyota's vehicles.
Prior to joining Toyota in 2001, Meyer spent a number of years developing brand and marketing strategies for various automotive nameplates, including Lincoln-Mercury and Mazda. At Lincoln-Mercury she was responsible for advertising, promotions, Internet commerce, dealer meetings and auto shows. Prior to Lincoln-Mercury, Meyer worked for Mazda as the group manager of brand strategy and communications. She also held the positions of brand manager for Ford do Brazil in Sao Paulo, Brazil. Prior to joining the automotive industry, Meyer worked on new product launches for W.L. Gore & Associates in France and The Chase Manhattan Bank, NA in New York.
Meyer was named one of the 100 most influential women in the automotive industry by Automotive News twice and has also been inducted into the American Advertising Federation Hall of Advertising Achievement.
Meyer serves on the Board of Directors – ANA (Association of National Advertisers). She also serves on the Hall of Achievement – AAF Committee and, as of 2005, serves as a trustee for the Long Beach Museum of Art.
She has a BA in Economics from Wellesley College, an MBA from The Wharton School and an MA in International Studies from The Joseph Lauder Institute at University of Pennsylvania.
Meyer lives with her husband and son in Corona del Mar, Calif. |