This is a great car if you live in a state with little snow, and don't mind the terrible gas mileage. While it is fun to drive, had I known these two factors were as bad as they are I would't have bought this car. Also there is no good place to store cd's and the glove compartment is tiny.
The overall look of the car, also the comfort, and the sound system.
Better gas mileage, more storage for little things, if this car was marketed for young adults those are two main things we look for.
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