We purchased our first Subaru ever in July of 2010 and we couldn't be happier. The car rides great, is comfortable, has plenty of cargo room, and gets great fuel mileage. We are averaging 31.8 MPG over the first 1500 miles we have put on it. Now, we do drive the speed limit so I am sure that helps.
Gas mileage, cargo area, CVT, I am sure we will love AWD once the weather hits! My wife loves how safe she feels in the car. Feels like a big, strong vehicle.
The radio. The AM is very hard to hear. We purchased Sirius radio and are disappointed in the radio. Can't pause it, can't get the XM channels, etc. We already had and add-on Sirius in our old car and it was 100X better than what we got here.