We bought our Outback Limited to be the only family car, trading in a Jeep Grand Cherokee and a Volvo V70. The interior is every bit as nice as the V70 (and then some with the oversized sunroof and great speaker system). We've enjoyed the AWD in the rain and ice and it handles like it's on rails around corners. The only disappointment is the engine's acceleration at lower speeds. Whenever we pull into traffic and engage the "sport mode" to gain acceleration, my husband says, "Go hamsters!" It's also a tight fit for our family on road trips, but the addition of a cargo box on top of the car helps to create more interior space without killing fuel economy (still getting about 22-24 hwy).
Interior design, giant sunroof, heated seats, AWD, safety, comfort of front seats, sound system
back seats aren't comfortable for adults (we're not big people, either), needs more cargo room. I think the 2010 model addressed these issues.