This is my first Subaru. I can't report on reliability yet but I think the car is much undervalued (Audi, Volvo?). I actually left the US and brought it with me to Europe (it costs about double here!); drove it across the continent during winter, pulls you nicely out of snow, handles well on the dry road (although certainly not like a BMW), okay mileage but rather poor at high freeway speeds (I guess it's the AWD, ground clearance and relatively big size, btw, backseats down and the cargo sleeps 2 people v. comfy), feels friendly, safe, uncomplicated yet sufficiently equipped, practical and robust, non-flashy and well respected. Maintenance + engine compartment will be the next frontier.
I like, of course, the AWD-wagon combination and versatility (you're driving a car not a truck!) the cargo space, the easy cruise control, the friendly, balanced interior, the safety features and feel that you can go anywhere anytime with this car.
Framless windows hazardous, get frames; body steel too thin, easily dentable; more back passenger legroom; a little more power (for accelerating/passing); higher gear ratio or 6th gear for freeway mileage; longer clutch run; better speakers (more bass); eliminate high-pitch noise from daylights;