Just purchased an Outback Limited and have been pleasantly surprised. We also own a Pilot, but with the manual transmission, leather, and huge sunroof, I look forward to driving. The fuel economy averages 26 in the city and about 29-30 on the highway. I've gotten as high as 31 but it's dependent on how you drive. Also, there's plenty of room in the back seat for rear facing car seats (only two can be installed) or for passengers. Leg room is excellent. The handling is great for any car, not to mention an SUV.
Exterior. Styling. Fuel economy. Manual transmission in a wagon. Sunroof (huge). Handling is great.
Greater ability to tilt the steering wheel for taller drivers entering the vehicle. Steering wheel radio controls.