Coming from a Volvo Wagon, was worried about interior comfort/quality. Seats are not nearly as comfortable as Volvo (very few cars are) but I got used to it fast and really am satisfied with the quality. Car looks somewhat sporty and has pretty good pick up for a 4 cylinder. No problems in the 1st winter but will be putting a set of snows on for next winter, just to be safe. All around a very reliable car that's not too frilly.
Heated Seats, Exterior Design.
Better Lumbar support, frames around door windows (which I believe they did for the 2010 version).