My wife originally bought this car, although I drive it on a regular basis. Not exciting to look at, but the cost to drive this thing is incredibly low considering how amazingly reliable it's been and how few things have actually broken. The air conditioning died about six years ago and the radio is deteriorating. While the fenders are getting quite rusty, it just keeps on ticking.
AWD and reliability.
Subaru continues to improve upon the Legacy and Outback, but it would be nice to see them increase both relative power and efficiency. It would be nice to see Subaru hire some better designers, though.