This is my third STI. So far it is my favorite! It is more grown up now, which is perfect for someone that has graduated from the blue interior and giant wing (which I STILL love). The hatch is really great for hauling around stuff or for a guy with a family. The car has lost a little edge from the old one, but for my needs, it's for the better. I do recommend a 3M clear bra as the water based paint is still not as durable as it should be and rock chips WILL happen. The car is a little more incognito because of the new shape and isn't quite as much of a cop magnet.
Red glowing STI in front of shifter DCCD system, SI drive (good for gas prices nowadays) space of hatch, and of course, the Turbo Boxer 4!
Bluetooth available on ALL STIs (not just navi unit), Recaro seats that are available in Japan, push button start with better key fob, more precise steering rack, a better stereo, please!