Power and handling are excellent, but if you're used to a torquey V6 (Maxima in my case), the turbo-4 power delivery takes getting used to. WRX is, and feels, small and light. Sound system seems weak to me, but probably because my Maxima's was pretty good. Same with interior. It looks good, but after a while it feels a little econo, and there are rattles. My Maxima NEVER rattled. This car looks hot. Styling, wheels, spoiler, side sills. The Limited package could include more. Up in Legacy GT price range, but Legacy is probably a better buy. Outstanding all-around car (very fun!), but if you have a Maxima (or similar) and want a Subaru, Legacy GT might be a better choice.
Power - Handling - Styling/appearance - All-wheel drive utility/handling - Overall fun-to-drive factor - Feels small/light while driving - Extremely "practical" and day-to-day livable for what is essentially a sports car. - Interior feels econo, but at least it looks good.
More from the Limited package. Maybe STI's HID's, more powerful sound system, remote keyless trunk release, etc. With the Mazda 3 offering nav, Impreza should compete, ESPECIALLY in Limited trim. Eliminate interior rattles. Folding back seat. Suspension could be tighter (Mazdaspeed 3).