I bought the car 3 months ago, after researching cars (mostly) in the same category (e.g., Honda Fit, Nissan Versa, Mitsubishi Lancer, Mazda 3). The two finalists were the Scion and the Honda... the Honda dealers' attitude (that I didn't like) and the Scion's "pure price" with a nice set of standard features tipped the decision in favor of the Scion. Soon after purchase, I made a 2000 mile trip with the car--a true test for it! It aced the test and I've been very happy with it after the trip as well. Gear shifting is smooth and acceleration is awesome for this car category. Gas mileage is much better than advertised. Comfortable for me (5'8"), could improve for taller people.
MPG (I do a lot of city driving...) Size (as it relates to parking!) Standard features! Cargo space! Visibility (compared to other hatchbacks)
Taller people may have a problem with the comfort (the other driver of this car is 6'1", and while he can adjust the seat to still have leg room, passengers suffer). I'd like to be able to plug in a musical device other than an iPod. Floor mats should be included in standard features