Overall this is an excellent car. It's tiny on the outside (although it looks muscular) but it's really surprising how much room there is inside. Plenty of leg and head room in the front and back seats. This allows for a spirited drive and easy parking with plenty of comfort and utility. Nice compromise. Gas mileage is decent although I get better economy in my larger Corolla. The engine is nice and smooth with plenty of power, although it seems a little rough when first accelerating with the automatic. I expect amazing reliability, just like all Toyota's. Although it's nice to have the aux and iPod inputs on the stereo, the sound quality is poor. Not enough mids.
Style! Roominess. Value. Features (convenience and safety).
Better stereo sound quality. This thing is made for kids that don't know any better. They think big bass equals good sound. Could use a center console and alloy wheel option. Gas mileage could be better for the size of the car. CVT option would be nice.