Traded in a 2004 4 runner due to fuel costs. Looked at the matrix but couldn't figure out what we were actually getting for the cost. My wife test drove both and loved the Xd. The test drive combined with all the standard options and the price of the Xd made it a no brainer for us over the matrix. We enjoy driving it, its no sports car but the power to MPG factor is better than expected. At 6 feet tall, I find it just a bit short on leg room but overall very comfortable. The bottom line is that for a great price we have a highly fuel efficient vehicle that looks good, is fun to drive, and loaded with creature comforts. Hated to give up the 4 runner but love what we got in return.
Price-feeling like we really got something for the money. MPG-- we can get 34 or better with the AC on and at top interstate speeds. The standard features including good stereo, MPG and other displays, 5 speed manual, cruise, etc. Finally, given all this, it just feels good to drive it.
My only regret is the limited cargo room, its an easy sacrifice all things considered, but if the rear cargo area could be extended out just another foot it would be more practical for things like strollers and luggage. We will adapt, however, and pack light so that we can use it for long trips.