Bought this car as a trade for cash for clunkers. So far, the car has exhibited great handling, so so gas mileage and a good ride if you have less than 2 people in it. Things like programmable wipers, lighted ignition light and auto headlight shutoff are some of the options I miss that were in my clunker, that was in pretty great condition. I know this is the car that was built to be rebuilt, but after adding a couple of options you are spending much as a well equipped Honda accord ex. I truly don't see the great bargain for the new Young generation. I only see a great marketing idea on behalf of Toyota. I think that Toyota should squeeze a bit more value out of there option closet.
handling,odd looks, ease of entry and exit and user friendly controls.