The Scion xA is a great little car with a few minor exceptions. Its gas mileage has been around 35 mpg, with mostly city miles. I have found the center mounted guage cluster better than traditional driver side. Its ride is smooth with very easy to reach control locations (audio, heat/AC, shifter knob, windows). I am 5'9" and sit just right inside. It has clear 360 degree views with little to no blind spots. It is perfect for scooting around town where performance is not an issue. I could see how large people could find it a bit cramped in leg/steering area. It has lots of head room though! I WOULD NOT take this on an extended road trip. Its RPM's do get into the 3,000's above 55 mph and gas goes fast with sluggish passing power.
The style, center guage cluster, city gas mileage, seating position ( high SUV-like), hatch, standard features list, and price.
Improve its highway driving. Add a sixth gear (manual) or tinker with the current gear ratio of the transmission.