In an effort to get buyers under 30 into its dealerships, Toyota launches an all-new division called Scion. The brand will eventually grow to three models, but for now two are offered; one of these is a small but well-equipped five-door hatchback called the xA. Scion will use a no-haggle sales strategy and give buyers ample opportunity to customize their xAs, drawing upon a list of over three dozen dealer-installed options.