Was looking for a replacement for my 2003 Celica GT and this was the most appealing and fun choice. Great looking car that handles well and is very comfortable on my long daily commute (115 miles, round trip). Not looking forward to driving it in inclement weather because of the tires, though, but hopefully Toyota/Scion will offer options on future models. But no regrets so far. Very fun car to drive at a very affordable price. A lot of car for not a lot of money and a worthy successor to the decades-old favorite, Celica.
Pure pricing (no haggle/hassle), styling, stereo, handling, hp, available options, very adjustable seats, dashboard layout, stereo controls on steering wheel.
Better MPG, needs rear wiper, speakers seem inferior to bass output, practical tire options (something for better handling in rain and snow), more cargo space (with seats up). Mats should be standard. Vents should be lower on the dash for better circulation. Tinted windows.