Overall, very good quality for the money. I average 26-29 mpg mixed highway and city driving; if you drive the car like a maniac, your fuel efficiency won't be as good. Interior looks nice, but can tell it's where Toyota performed it's cost-cutting. Sound system is awesome, iPod connectivity is cool (and yes, it does come standard with the port to connect it, contrary to what other people have said). Few rattles here and there, but relatively smooth ride. Could use more HP, but power is very good for 4 cylinder. Head room will definitely be a problem for taller drivers though, but lots of leg room available in back seat. Exterior looks awesome, especially with pedestal spoiler.
Optional pedestal spoiler, sound system.
Optional fog lights won't light up unless headlights are on also, less plastic in interior, more head room, more standard HP.